Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and awesome ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

89% Of Buyers Prefer To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, people today prefer to read reviews on their mobile phones.

Source: Statista

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

89% Of Clients Browse A Companies Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a website can just presume when it concerns trust.

Source: Review Trackers

Over Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the large bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective consumers won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews

Communicating with your consumers builds their trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

US Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista