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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Clients Could Invest 31% More With A Business That Has Fantastic Reviews
Pay attention to this statistic. The better other users explain your service or product, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews stay without a response. That's regrettable, due to the fact that those companies are losing clients that way.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they realize the massive effect user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
When customers need to select a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your consumers develops trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
Positive Reviews Motivate 68% Of Customers To Choose Local Businesses
Because the huge majority of consumers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Nearly a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews normally bring the very same weight as guidance from loved ones.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a website can only presume when it concerns trust.
Source: Review Trackers
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to pay attention to clients' recommendations online.
Source: Statuslabs