54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

95% Of Unsatisfied Consumers Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Effectively

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

89% Of Customers Read A Companies Reactions To Reviews

Not only do many individuals check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

70% Of Customers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would do it to educate others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

One-half Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an unassailable influence on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Buyers Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their cell phones.

Source: Statista

USA Shoppers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista