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The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two-thirds of companies have excellent and awesome scores. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Shared On Twitter Can Improve Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics suggest a company's reputation doesn't impact simply the consumers. Potential team members also take a look at rankings and take a look at reviews.
Source: Deloitte
Most Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score really helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as recommendations from friends and family.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of People Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of potential clients won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews remain without a reaction. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you don't have reviews on your site.
Source: Martech Zone