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74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Clients Read A Companies Replies To Reviews
Not only do many customers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
82% Of Consumers Go To Review Sites Since They Wish To Purchase A Service Or An Item And Want To Get The Truth About Business Product Or Services.
Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Corresponding with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may expect, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to client review stats, a tremendous 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact utilize them.
Although we now know why client reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
83% Of All Younger Customers Were Invited To Give A Review Recently
Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still require customer reviews. There is no skirting around it. Clients are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
89% Of Clients Want To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their mobile devices.
Source: Statista
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Many Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall rating.
According to consumer rating stats, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how the business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers