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63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a site can just presume when it comes to trust.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Clients Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.
Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
89% Of Customers Browse A Companies Feedback To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US consumers consider reviews as 'extremely influential'.
To show the significance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically two thirds of companies have excellent and good rankings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Consumer reviews make the stats appear more genuine which is what the potential customers are searching for. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
15% Of Visitors Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of prospective customers will not even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Online Product Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270%
User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to customer review data, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings data, we found out that a business needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone