Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

If They Were Asked, 77% Of Clients Would Definitely Give A Review

More than a 35% would leave a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The better other users explain your service or product, the more money you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the huge bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

70% Of Consumers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

82 Percent Of Customers Visit Review Sites Due To The Fact That They Wish To Buy An Item Or A Service And Want To Get The Facts About The Businesses Services And Products.

Review sites are locations that people go to get the facts about a item, business or service . Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone