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89% Of Buyers Want To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, people choose to read reviews on their smart phones.
Source: Statista
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
73% Of Consumers Think Written Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Nearly a 3rd of consumers say composed reviews are the only function that makes them think the sites' reviews are useful and relevant.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When consumers need to select a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Income
Businesses that treat clients fairly normally flourish, review websites help make sure of that.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying preferences.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a brand-new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other people, you manage to select one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Just 6 Percent Of Customers Don't Rely On Consumer Reviews At All
According to consumer review statistics, a whopping 19% of consumers always rely on online reviews and never a buy without checking out reviews initially.
Source: Statista
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product or service, the more money you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone