54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this fact. The better other users explain your services or product, the more cash you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective customers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat clients fairly usually succeed, review websites help ensure of that.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews On Their Smart Devices

Be it by means of an app or a mobile internet browser, folks prefer to read reviews on their smart phones.

Source: Statista

89% Of Clients Read A Businesses Reactions To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and great scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz