Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies in fact utilize them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There's no other way around it. Clients are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be clients are looking for. Practically a third of customers state composed reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Overall two thirds of companies have excellent and awesome ratings. Only 5% of businesses have a score below three stars.

Source: Brightlocal

89% Of Clients Prefer To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

83% Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Company

This stat is among many that show the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers pleased is more important than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with a best five star ranking.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz