More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and score statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There is no way around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not affect just the clients. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

83% Of All Young People Were Invited To Post A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra