53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When customers need to choose a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation doesn't affect just the customers. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews go on without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

American Buyers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Usually, 142 million customers visit Yelp each month. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

95% Of Disappointed Consumers Will Return To A Business If A Business Deals With Problems Quickly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more cash you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

Just 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never ever a buy without reading reviews first.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are ready to spend more money with a business.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider