70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

83% Of All Younger People Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

15% Of People Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential customers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

73% Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are helpful and relevant.

Source: Fan and Fuel

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp monthly. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of companies have good and awesome rankings. Just 5% of businesses have a score below three stars.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

The Majority Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score really helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to notify others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra