Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

72% Of Clients Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still require customer reviews. There is no way around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews stay without a reply. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra