Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

15 Percent Of Customers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential customers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Disappointed Customers Will Go Back To A Business If A Company Manages To Fix Problems Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select an attorney or a medical professional.

Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

The Majority Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias