Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential clients are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to consumer review stats, a whopping 19% of customers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really make use of them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

95% Of Unsatisfied Clients Will Return To A Business If A Company Makes An Effort To Solve Issues Rapidly And Effectively

Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine