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53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
Just 6% Of Consumers Do Not Trust Client Reviews At All
According to customer review stats, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Many Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking really helps your overall score.
According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
If A Business Manages To Resolve Problems Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Company
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%
User review stats reveal the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Majority Of Shoppers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated material can do miracles in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
Google Represents 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated material has an indisputable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal