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60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and score data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a site can just go so far.
Source: Review Trackers
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online rankings data, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Google Represents 57.5% Of All Reviews World Wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
89% Of Customers Review A Businesses Responses To Reviews
Not only do many consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider
When consumers have to select a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
More Than Half Of Consumers Will Not Use A Service If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the importance of online rankings. Now that news of consumer satisfaction travels this fast, keeping your customers happy is more important than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for businesses with a best five star rating.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks