Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a third of customers say written reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

89% Of Consumers Want To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, people today prefer to read reviews on their mobile phones.

Source: Statista

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use An Organisation

This stat is among many that illustrate the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more vital than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for companies with a best five star score.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your clients establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

70 Percent Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Picking A Solution Provider

When customers have to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still need client reviews. There's no way around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings stats, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million consumers go to Yelp each month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

83% Of All Younger Shoppers Were Asked To Give A Review Recently

Of those asked, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews remain without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers