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Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have good and outstanding scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
83% Of All Young People Were Asked To Leave A Review Recently
Of those asked, 80% of clients did post a review. In general, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read many more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
95% Of Dissatisfied Consumers Will Go Back To A Business If A Company Takes Care Of Problems Rapidly And Efficiently
Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business
Considering that the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
70% Of Customers Prefer To Learn About A Business By Means Of Posts And Reviews, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a website can only go so far.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements pick to take note of consumers' suggestions online.
Source: Statuslabs