70% Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

83% Of All Young Consumers Were Invited To Submit A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Service

This stat is one of lots of that show the value of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with an ideal five star rating.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to select a solution provider.

Source: DemandGenReport

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

15% Of Users Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective clients won't even consider working with a business they can't find opinions about.

Source: Statuslabs

89% Of Shoppers Choose To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, most people choose to read reviews on their smart phones.

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be customers are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have great and exceptional rankings. Only 5% of companies have a score below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias