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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how tempting your marketing is, you still need consumer reviews. There is no way around it. Clients are still going to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Corresponding with your customers builds their trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the large majority of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and ranking data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a site can only go so far.
Source: Review Trackers
Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall rating.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal