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95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
The Typical Review Length Has Gotten 65% Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly select a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats reveal that four out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Just 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to consumer review stats, a whopping 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
82% Of Customers Visit Review Websites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Facts About The Businesses Products And Services.
Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a massive influence on their decision.
Source: DemandGenReport