Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the would-be customers are searching for. Practically a third of consumers state written reviews are the only function that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not affect just the consumers. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and rating stats show people value the opinion of peers more than any other content.

Source: Collective Bias

Over Half Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Posted On Twitter Can Help Grow Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible clients will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs