Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

74% Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Customers Browse A Companies Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

89% Of Shoppers Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, people choose to read reviews on their phones.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your services or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social media reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among lots of that highlight the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with an ideal five star ranking.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have exceptional and good rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs