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Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Since the vast bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your consumers creates trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of possible clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients fairly typically flourish, review sites help make sure of that.
Source: Statuslabs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous effect user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats suggest a business's reputation does not affect simply the clients. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read many more reviews to get a better idea of how business is really doing. Do not depend upon that fact alone.
Source: Brightlocal
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews remain without a response. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport