49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers go to Yelp on a monthly basis. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and ranking data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Business

This stat is among lots of that show the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for organizations with a best five star ranking.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of potential customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile internet browser, folks prefer to read reviews on their mobile phones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.

Source: Brightlocal