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Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management statistics indicate a business's reputation doesn't impact just the clients. Prospective team members likewise take a look at ratings and take a look at reviews.
Source: Deloitte
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with scores alone.
Client reviews make the stats appear more genuine which is what the potential clients are searching for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Google Represents 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
67% Of Customers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have an enormous effect on their decision when customers have to pick a solution provider.
Source: DemandGenReport
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
American Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA clients.
Source: Statista