Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.

Source: Review Trackers

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a massive impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Unhappy Consumers Will Return To A Company If A Company Takes Care Of Problems Rapidly And Efficiently

Consumers don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have good and exceptional ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Just 6% Of Customers Do Not Rely On Client Reviews At All

According to customer review data, a massive 19% of consumers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the prospective customers are trying to find. Almost a third of consumers say written reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.

Young people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Communicating with your clients establishes trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal