77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a better idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings stats, we discovered that a company requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to customer review data, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

95% Of Unsatisfied Clients Will Return To A Business If A Company Deals With Problems Quickly And Efficiently

Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Google Accounts For 57.5% Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Since the vast bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Clients Read A Companies Responses To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal