One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower score actually helps your overall score.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would post a review to inform others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

86% Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the huge bulk of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista