Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would post a review to advise others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Clients Prefer To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their smart phones.

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

The Average Review Length Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal