61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of companies have good and exceptional ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Probably Give A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

The Majority Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are obviously the more vocal ones.

Source: Statista

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Practically a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Google Represents 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Because the large majority of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal