When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Google Accounts For 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Shared On Twitter Can Help Boost Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Customers Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Over Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There is no way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal