77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

89% Of Consumers Read A Companies Reactions To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

American Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Because They Desire To Purchase A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.

Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those invited, 80% of customers did submit a review. In general, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo