63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the general popularity of a site can just presume when it comes to trust.

Source: Review Trackers

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most credible source of suggestions. Online reviews normally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically 2 out of 3 businesses have great and exceptional rankings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers check out Yelp every month. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of numerous that highlight the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57 percent of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a best five star ranking.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how captivating your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Customers To Use Local Businesses

Since the huge majority of customers check out reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, people today choose to read reviews on their phones.

Source: Statista

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your consumers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs