83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a website can just presume when it comes to trust.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Business

This stat is among numerous that highlight the importance of online scores. Now that news of client satisfaction travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star score.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did give a review. Overall, companies have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews data, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business

Given that the huge majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal