Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation doesn't affect just the consumers. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your product and services, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

70% Of Customers Choose To Find Out About A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the value of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista