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91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews normally bring the exact same weight as guidance from friends and family.
Source: Brightlocal
70 Percent Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.
They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
72% Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still need client reviews. There is no skirting around it. Clients are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Software Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
Just 6% Of Consumers Don't Trust Customer Reviews At All
According to consumer review stats, a whopping 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
A Lot Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Shoppers Want To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, customers prefer to read reviews on their phones.
Source: Statista
77% Of Customers Would Certainly Submit A Review If They Were Asked
More than a 35% would submit a review to inform others about their consumer encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their decision making process.
Source: Podium