89% Of Individuals Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile browser, people choose to read reviews on their phones.

Source: Statista

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read much more reviews to get a clear view of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Over Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly usually prosper, review sites help ensure of that.

Source: Statuslabs

77% Of Consumers Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social media reviews data, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs