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64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their buying confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83% Of All Younger People Were Invited To Submit A Review Recently
Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all clients to submit a review on their company.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats show a company's reputation does not impact just the clients. Prospective team members also look at scores and read reviews.
Source: Deloitte
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your consumers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when consumers have to select a solution provider.
Source: DemandGenReport
82% Of Consumers Go To Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Want To Get The Truth About Business Services And Products.
Users come since they have already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are useful and appropriate.
Source: Fan and Fuel
If They Were Asked, 77% Of Consumers Would Certainly Leave A Review
More than a 35% would post a review to advise others about their customer experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their decision making process.
Source: Podium
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects more than half of users' purchase choices.
Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz