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77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers have to select a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and good scores. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
If A Business Manages To Solve Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Business
Customers don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday