67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to give a review on their company.

Source: Brightlocal

89% Of Consumers Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, clients choose to read reviews on their smart phones.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.

Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers check out Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no way around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the potential clients are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal