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89% Of Clients Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, people prefer to read reviews on their phones.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Published On Twitter Can Help Improve Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
If A Business Makes An Effort To Fix Problems Rapidly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business
Customers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
86% Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
The Average Review Word Count Has Actually Become 65% Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal