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Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews go on without a response. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
American Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Since the huge bulk of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two thirds of companies have exceptional and great scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
15 Percent Of Clients Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15 percent of potential clients will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust advertisements pick to pay attention to consumers' suggestions online.
Source: Statuslabs
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
82% Of Consumers Check Out Review Websites Because They Wish To Acquire An Item Or A Service And Want To Get The Facts About Business Product Or Services.
Review sites are places that people go to get the truth about a product, business or service . Users come because they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site
Normally, 142 million customers go to Yelp on a monthly basis. If you haven't claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal