77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million customers check out Yelp every month. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a 3rd of consumers say written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients establishes trust. Even something easy like reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat clients well generally succeed, review websites help make sure of that.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

70 Percent Of Customers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats suggest a company's reputation doesn't affect just the clients. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

USA Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.

Source: Statista