73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp each month. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Google Accounts For 57.5% Of All Reviews Globally

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Over Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the significance of online ratings. Now that news of customer satisfaction travels this quick, keeping your consumers delighted is more vital than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as guidance from loved ones.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Typically two thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers