Google Accounts For 57.5% Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Posted On Twitter Can Help Boost Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

77% Of Clients Would Give A Review If They Were Asked

More than a 35% would do it to inform others about their customer experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to consumer review data, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

If A Business Handles Problems Quickly And Efficiently, 95% Of Disappointed Customers Will Return To A Company

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation doesn't impact just the clients. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

74 Percent Of Regional Businesses Have At Least One Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal