Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

Customers Might Spend 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well normally flourish, review websites help make sure of that.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

If A Business Deals With Issues Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company

Customers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You