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Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics show a company's reputation doesn't impact simply the clients. Prospective employees likewise look at rankings and take a look at reviews.
Source: Deloitte
Most Best-selling Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews go on without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat customers well typically prosper, review sites help make sure of that.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.
Source: Capterra
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
70% Of Consumers Prefer To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs